Norazah M. Suki

Broschiertes Buch

EMERGING ISSUES IN MARKETING

A QUANTITATIVE APPROACH

Beschreibung

This book grants substantial deliberation on information concerning to all aspects of marketing in Malaysia accentuates on a quantitative approach. The book comprise of six remarkable chapters. Each chapter has several diagrams, and tables that explain the emerging issues and its imperative findings and discussions. Importantly, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to the field.

Autor

Assoc. Prof. Dr. Norazah Bte Mohd Suki is currently an associate professor with Universiti Malaysia Sabah, Labuan, Sabah, Malaysia. She has been invited as a guest speaker to several universities and government institutions in Malaysia on AMOS, SEM, SPSS and research methodology courses. She can be contacted at [e-mail].

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 108
• Englisch
• Abmessung: 220mm
• Gewicht: 155g
• ISBN-13: 9783639196658
• ISBN-10: 3639196651
• Artikelnr.: 27040420