Charles U. Larson

Gebundenes Buch

Eleven Steps to Getting What You Want

Persuasion and Influence in the 21st Century

Beschreibung

Being persuasive, getting others to come over to your side of the fence, can be intimidating. Some will never try, wondering if they are coming off as abrasive, pushy, or overly insistent. This work shows readers how they can be more persuasive and influential and feel good about it, how they can act ethically and still get what they want or need.

Autor

Charles U. Larson, PhD, is the author of a best-selling textbook Persuasion: Reception and Responsibility, now in its 13th edition. He taught full-time at Northern Illinois University and is now Emeritus Professor. He served as "faculty intern" at J. Walter Thompson Inc. and with a small advertising agency in the Fox River valley area working with clients like "Lunchables," "Oscar Mayer Hot Dogs," "Clausen's Pickles" and "Vienna Beef Hot Dogs" and others. During his teaching career, he also worked as a consultant to and partner in several small but full-service advertising agencies until 2005. He has also written other books, book chapters, book reviews, and various publications in professional communication journals, on topics as political speeches, television advertising, persuasive campaigns, public relations, and salesmanship. Larson is often interviewed by radio and television news reports as well as newspapers. He still is the longest serving President of the Faculty and Staff Assembly, Executive Secretary, and Parliamentarian of the University Council at Northern Illinois University.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 178
• Erscheinungstermin: 12. Juni 2019
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 417g
• ISBN-13: 9781538118139
• ISBN-10: 1538118130
• Artikelnr.: 53691067