Effects Of Sponsorship on consumer attitude, perception and decision making
Azka Amin
Broschiertes Buch

Effects Of Sponsorship on consumer attitude, perception and decision making

Versandkostenfrei!
Versandfertig in 6-10 Tagen
24,99 €
inkl. MwSt.
PAYBACK Punkte
12 °P sammeln!
This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis