Effects of Sex and Appearance on Ratings of Source Credibility
Erika Engstrom
Gebundenes Buch

Effects of Sex and Appearance on Ratings of Source Credibility

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Abstract: This study focused on the effects that a person's sex and appearance have on ratings of his or her credibility. Specifically, it is an examination of differences in ratings of expertise, character, and dynamism of male and female sources who appeared as experts in simulated television interviews, and whether variations in clothing affect perceptions of credibility of males and females differently. A stimulus videotape was created in which male and female actors posing as college professors appeared in three modes of dress: conservative, causal, and neutral. Subjects drawn from a samp...