Tobias Wolf
Broschiertes Buch

Effects of gender marketing on consumer behaviour

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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, BI - Norwegian School of Management (Norwegian School of Management), course: Understanding the Consumer, language: English, abstract: IntroductionConsumers decision-making styles are supposed to represent a durable cognitiveorientation towards shopping and purchasing that dominates choices. Thereforethey should be important to marketers because they are linked to purchasebehaviour and sales inseparably (Mitchell and Walsh 2004).Bristor and Fischer (1993) stated, "gender is a...