Effects of a Virtual Community of Practice in a Management Consulting
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Communication problems in new virtual communities with limited face-to-face contact have resulted in a high failure rate in terms of usability and adoption. The purpose of this case study was to explore the communication processes of members in small consulting organizations with regard to using accurate information in a virtual community of practice. Social capital and motivation models of social learning served as the theoretical bases. The focus of the research questions was on using virtual communities of practice in small consulting organizations, particularly internal communication and t...
Communication problems in new virtual communities with limited face-to-face contact have resulted in a high failure rate in terms of usability and adoption. The purpose of this case study was to explore the communication processes of members in small consulting organizations with regard to using accurate information in a virtual community of practice. Social capital and motivation models of social learning served as the theoretical bases. The focus of the research questions was on using virtual communities of practice in small consulting organizations, particularly internal communication and the advantages and disadvantages of that communication practice.
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