Franziska Hillmer
Broschiertes Buch

Effective Sustainability Communication for Music Festivals and other Mega-Events

Find out how to Green the Crowd

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Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies' interest in including sustainability issues in their communications strategy has increased.This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music fes...