Pam Didner

Broschiertes Buch

Effective Sales Enablement

Achieve Sales Growth Through Collaborative Sales and Marketing

Beschreibung

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth

Autor

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. Her boutique consulting firm advises companies including Intel, 3M, Sunstar, Insitu, Cisco, and more.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 8559
• Seitenzahl: 258
• Erscheinungstermin: 3. Oktober 2018
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 400g
• ISBN-13: 9780749483647
• ISBN-10: 0749483644
• Artikelnr.: 50432356

Rezensionen

"What's different about this book? Pam Didner has been in the marketing and sales trenches and clearly understands what works...and what doesn't. Save yourself some time making mistakes and just get it right the first time by reading this book." Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc. and Killing Marketing