Effective pricing and the profitability of organisations
Obigbemi Imoleayo Foyeke
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Effective pricing and the profitability of organisations

A study of small and medium enterprises in Nigeria

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Pricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the impact of pricing on the profitability of organisations, a study of small and medium enterprises in Nigeria. The methodology adopted was the survey and empirical approach, with the administration of questionnaires to some SMEs in Nigeria, with a close emphasis on the SMEs in Lagos and Ogun stae, Nigeria, evaluating the effect of change in the product price on profitability, thereby measuring the re...