Effective Classification Using Parallel Apriori
E. Madhusudhana Reddy
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Effective Classification Using Parallel Apriori

Pattern Analysis for Effective Classification Using Parallel Apriori

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With the extensive competition in the domestic and international business, the Customer Relationship Management has become one of matters of concern to the enterprise. CRM takes the customers as the center; it gives a new life to the enterprise organization system and optimizes the business process. In an effort to help enterprises understand their customers shopping behavior and the ways to retain valued customers, we propose data mining techniques. As a rising subject, data mining is playing an increasingly important role in the decision support activity of every walk of life. CRM can be def...