Andrew Geoghegan

Gebundenes Buch

Effective Brand Building

Unlock Growth with Strategy, Insights, and Measurement

Beschreibung

Develop a brand building strategy to deliver short and long-term growth for your business and maximize the effectiveness of your marketing spend.

Autor

Andrew Geoghegan is an experienced CMO and brand strategist who has held senior roles at businesses including Diageo, PepsiCo, William Grant & Sons, and PZ Cussons. Based in London, UK he has worked on brands including Guinness, Johnnie Walker and Tropicana. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA in 2020 and in 2022 and 2023 he was recognised as one of the top 100 marketers by Marketing Week. He has written a regular column for Marketing Week since 2018.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 266
• Erscheinungstermin: 3. Januar 2025
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 510g
• ISBN-13: 9781398618596
• ISBN-10: 1398618594
• Artikelnr.: 70346064