Anastazia Spajic
Broschiertes Buch

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach

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Seminar paper from the year 2021 in the subject Business economics - E-Commerce, , language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading pos...