Dynamics of Rice Consumption Preference in North-West Zone of Nigeria
Oyakhilomen Oyinbo
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Dynamics of Rice Consumption Preference in North-West Zone of Nigeria

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The consumption of rice has been on the increase over the years in Nigeria with local demand exceeding supply leading to a demand-supply gap. Although, local production of rice has been on the increase, it has not been able to meet the demand of households in Nigeria leading to the dependence of the nation on rice importation to meet local demand which constitutes loss of foreign exchange earnings. The continuous importation of foreign rice in Nigeria has brought about changes in households consumption preference for foreign and local rice brands. The subject matter of consumption preference f...