William Cohen

Gebundenes Buch

Drucker on Marketing

Lessons from the World's Most Influential Business Thinker

Beschreibung

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

Autor

WILLIAM A. COHEN, PhD, a retired Air Force major general, has written two previous books on Drucker. He was the first graduate of the PhD program Drucker developed and taught for practicing executives at the Peter F. Drucker and Masatoshi Ito Graduate School of Managementat Claremont Graduate University where Cohen now serves on the Board of Visitors. He writes a monthly column,"Lessons from Peter Drucker," for several Internet newsletters including Human Resources IQ and is president of the California Institute of Advanced Management, located in El Monte, California.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 288
• Erscheinungstermin: 17. Oktober 2012
• Englisch
• Abmessung: 236mm x 156mm x 32mm
• Gewicht: 558g
• ISBN-13: 9780071778626
• ISBN-10: 0071778624
• Artikelnr.: 35712582