Doing Business in Europe
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Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include:- Mini-cases with questions to test students understanding- In-depth readings and testimonials from executives and managers- Vignettes and cameos written by practitioners- Extr...
Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include:
- Mini-cases with questions to test students understanding
- In-depth readings and testimonials from executives and managers
- Vignettes and cameos written by practitioners
- Extracts from Business and European publications
- Review questions and assignments to consolidate learning
- Weblinks to helpful resources
Table of contents:
Introduction
The New European Business Environment
PART ONE: FIFTY YEARS OF IMPACT ON THE EUROPEAN BUSINESS GAME
Landmarks of European Integration
Or, How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players
Rules and Agenda Setting
PART TWO:
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics and Finance
Marketing in Europe
Enhancing Business Competitiveness
Lobbying the Playing Field
Competing Internationally
PART FOUR: COPORATE CASE STUDIES
Airbus
A Catalyst of European Integration
Altran
Launching a Corporate Representation Office in Brussels
Synops6 International
A Company at the Service of Companies
Microsoft and the Lisbon Dialogue
Accelerating the EU Institutional Agenda
EU Transport Policy and the Europeanization of a Business
A Corporate Challenge Resulting from the Introduction of the Euro
European Chief Executives in the Merger Maze
Coping with Multiple Realities
The Case of Schneider Electric
Industrial Marketing in Europe - A Pack Solution?
Exporting High Segment Wine to Europe
Early Internationalization of an Old Lebanese Winery with a New Management
To Tilt or Not To Tilt
The Grand Velocity Question
- Mini-cases with questions to test students understanding
- In-depth readings and testimonials from executives and managers
- Vignettes and cameos written by practitioners
- Extracts from Business and European publications
- Review questions and assignments to consolidate learning
- Weblinks to helpful resources
Table of contents:
Introduction
The New European Business Environment
PART ONE: FIFTY YEARS OF IMPACT ON THE EUROPEAN BUSINESS GAME
Landmarks of European Integration
Or, How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players
Rules and Agenda Setting
PART TWO:
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics and Finance
Marketing in Europe
Enhancing Business Competitiveness
Lobbying the Playing Field
Competing Internationally
PART FOUR: COPORATE CASE STUDIES
Airbus
A Catalyst of European Integration
Altran
Launching a Corporate Representation Office in Brussels
Synops6 International
A Company at the Service of Companies
Microsoft and the Lisbon Dialogue
Accelerating the EU Institutional Agenda
EU Transport Policy and the Europeanization of a Business
A Corporate Challenge Resulting from the Introduction of the Euro
European Chief Executives in the Merger Maze
Coping with Multiple Realities
The Case of Schneider Electric
Industrial Marketing in Europe - A Pack Solution?
Exporting High Segment Wine to Europe
Early Internationalization of an Old Lebanese Winery with a New Management
To Tilt or Not To Tilt
The Grand Velocity Question