Dissemination Plan San Francisco Museum (La Paz)
Application of commercial marketing elements in the dissemination of the San Francisco Museum in the city of La Paz, Bolivia
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One of the tasks of all cultures in the world is the transmission from generation to generation of their knowledge, customs and values. The richness of Bolivia's cultural heritage, including its religious heritage, can be appreciated on a daily basis. From the Eastern region to the Altiplano, one can see the cultural legacy left by the religious orders that arrived in Bolivia since the time of the conquest, one of which was the Franciscan order. In order to carry out this research, a market research process was carried out, and the knowledge that this plan can provide to the rest of the world ...
One of the tasks of all cultures in the world is the transmission from generation to generation of their knowledge, customs and values. The richness of Bolivia's cultural heritage, including its religious heritage, can be appreciated on a daily basis. From the Eastern region to the Altiplano, one can see the cultural legacy left by the religious orders that arrived in Bolivia since the time of the conquest, one of which was the Franciscan order. In order to carry out this research, a market research process was carried out, and the knowledge that this plan can provide to the rest of the world regarding the history of art, architecture and painting is invaluable, as the contribution that the Franciscan order has made to these fields since its work in our country could contribute a great deal to the history of humanity and promote the study of art in unknown places around the world that may have an artistic potential that has not yet been discovered.
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