Jacob Benbunan, Gabor Schreier, Benjamin Knapp

Broschiertes Buch

Disruptive Branding

How to Win in Times of Change

Beschreibung

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Autor

Jacob Benbunan started Saffron Brand Consultants with the late Wally Olins. He is today its Chairman and CEO. His clients include Vueling, Akzo Nobel, A1 Telekom Austria, Engie, Sodexo or Siemens. Prior to Saffron he was a Principal at Wolff Olins where he was involved with brands like Orange, Repsol and Acciona. Gabor Schreier is Chief Creative Officer and responsible for the creative teams across Saffron's locations. He was a core player in consolidating Saffron as a leading international brand consultancy. At Saffron, he has had an instrumental role in the work for A1 Telekom Austria, Gulf Air and YouTube. Previously he has also created identities for Daimler and Smart in Germany. Benjamin Knapp is Saffron's Chief Growth Officer, driving corporate strategy and service development. He joined Saffron in 2006 and worked closely with Wally Olins on place and commercial branding projects. His clients since then include Xing, V&A Museum, A1 Telekom Austria and Kyocera. Ben leads Saffron's place branding practice, having worked for a number of cities and countries, from London and Vienna to Poland and Trinidad & Tobago.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8632
• Seitenzahl: 264
• Erscheinungstermin: 3. April 2019
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 440g
• ISBN-13: 9780749484064
• ISBN-10: 0749484063
• Artikelnr.: 53544159