Gebundenes Buch

Disruptions, Diversity, and Ethics in Marketing

First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024

Herausgegeben: Martínez-Puertas, Sergio; Sánchez-Pérez, Manuel; Segovia-López, Cristina; Terán-Yépez, Eduardo

Beschreibung

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as managers of businesses in a wide range of industries

Autor

Sergio Martínez-Puertas is Professor of Statistics and Operations Research in the Department of Mathematics at the University of Almería, Spain. His research areas include statistical modeling in marketing and optimization of classification algorithms. Manuel Sánchez-Pérez is Professor in Marketing in the Department of Economics and Business at the University of Almería, Spain. He also served as the Head of the Economic and Business Department and Coordinator of the Doctoral Program at the University of Almería, Spain. Cristina Segovia-López is Assistant Professor in Marketing and Marketing Research in the Department of Economics and Business at the University of Almería, Spain. Her research areas include strategic marketing, innovation, and commercialization. Eduardo Terán-Yépez is a Research Technician in Economic, Business, and Legal Sciences at the University of Almería, Spain. His research areas include international entrepreneurship, international marketing, collaborative economy, and sustainable entrepreneurship. He has published various articles in high-impact international journals.

Produktdetails

• Springer Proceedings in Business and Economics
• Verlag: Ministry of Science and Innovation of Spain / Springer / Springer Nature Switzerland / Springer, Ber
• Artikelnr. des Verlages: 978-3-031-70487-1
• Seitenzahl: 188
• Erscheinungstermin: 9. November 2024
• Englisch
• Abmessung: 241mm x 160mm x 16mm
• Gewicht: 397g
• ISBN-13: 9783031704871
• ISBN-10: 3031704878
• Artikelnr.: 71269830