good, check-the-box change. And, his warning that true, deep change will be necessary to succeed in the Fourth Industrial Revolution is the clarion call all organizations should heed.
"As with all opportunities for organizations to lift their game through sustained, human-focused hard work rather than offsites and bromides, the real challenge is how many will be up for it. For most, the managerial age has allowed them to pay lip service to culture in one form or another while focusing on finance-driven KPI's to satisfy shareholders. For those organizations that see mastering their culture as the next frontier, however, White's book is a must-read, and offers the potential to pull ahead in the race to unleash new possibilities. Truly forward-leaning organizations should get on board quickly."
Paul Kinsinger
Thunderbird School of Global Management (emeritus)
Central Intelligence Agency
"This book will challenge the perspective of any leader who thinks culture will automatically be what they want it to be. It will remind you culture is carried every day in the practices of your organization and in the minds and actions of your people and leaders. The cognitive science explains why, and this book leverages that science to help you transform your organization in a practical and meaningful way."
Mark Aslett
Chief Executive Officer, Mercury Systems
"We inhabit a very complex and rapidly changing world which constantly asks us to innovate, adapt, but doesn't give us the intellectual and practical tools to do so. Taking seriously what transformation entails is what David White's groundbreaking book is about. In
Disrupting Corporate Culture, White proposes an entirely new way of looking at how corporate culture is constituted. "Culture", he argues, is fundamentally what governs change, and only those who will be able to use it as a resource will be able to adapt. Using cutting edge scholarship on cognition as well as his own expertise as a leading consultant in the business world, Dr. White debunks the most pervasive myths about culture and allows us to understand the multiple layers that structure the way we see "our world," a product of our intimate (embodied) engagement with the objects we manipulate, the spaces we inhabit, and the products we create. We also understand why it is impossible to transform an environment from outside, but only by making visible and recognizing the invisible structures, the "schemas," that make us act the way we do. This book will be of great interest for leaders, managers, or anyone who is not looking for easy and quick answers, but has the curiosity and the courage to rethink how they think and act on the eve of the most challenging industrial revolution to come."
Hélène Mialet
Associate Professor of Science and Technology Studies
York University
"We're between worlds, one foot in the past, the other perched on the edge of the new: global pandemics, revolutions in AI, robotics, manufacturing, human-machine interfaces, and communications have-or are in the process of-disrupting how we make things, how we work, what (and how) we buy, the ways we talk (and listen) to one another, the skills and knowledge we need to get by, and even how we feel, desire and love. The pivot point between these two worlds is culture. Culture is at the heart of everything-it "governs" change, makes the possible thinkable, and the impossible a possibility. David White's
Disrupting Corporate Culture begins by dismantling the myths, misunderstandings, fables and fairytales defining our notions of culture, to show his readers what culture looks like through the eyes of a cognitive scientist: a "shared mental operating system" of schemas that guide, delimit, pattern and channel the ways we understand, signify, give meaning to and interact with the world. White's questions are both big and small; he not only asks us to think about revolutionary transformations in the global economy, but about the day-to-day activities that define organizational cultures locally: how to budget, to allocate resources, to plan, and to define goals. He thus challenges his readers to observe culture in action, on the ground, and in the wild. Culture as it is lived and made, he tells us, is not a uniform and static resource that can be changed by executive fiat, nor is it a reflection of what a company truly cares about, or the stage upon which the well-being of its employees is performed. Rather, White's
Disrupting Corporate Culture disrupts, reveals, and challenges business leaders to move beyond the hackneyed advice and outmoded clichés of organizational theorist and business gurus, to look instead to the dispositions, the logics, the habits and the rituals that structure how organizations actually do the work that they do."
Michael Wintroub
Professor, Department of Rhetoric
University of California, Berkeley
