Discovering Truth
How to Navigate between Fact & Fiction in an Overwhelming Social Media World
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Discovering Truth is an insight-filled exploration of the role of media in communications and how today's social media affects trust in institutions and divides an increasingly polarized society. From the rise of fake news to destabilizing foreign and domestic extremist content, more information does not necessarily lead to more facts. Through the voices of experts and the efforts of an author whose long career is dedicated to marketing communications, Discovering Truth reveals how people have struggled throughout history in seeking and defining truth whenever new forms of communication influe...
Discovering Truth is an insight-filled exploration of the role of media in communications and how today's social media affects trust in institutions and divides an increasingly polarized society. From the rise of fake news to destabilizing foreign and domestic extremist content, more information does not necessarily lead to more facts. Through the voices of experts and the efforts of an author whose long career is dedicated to marketing communications, Discovering Truth reveals how people have struggled throughout history in seeking and defining truth whenever new forms of communication influenced our values, culture, and the ways in which we receive and impart information. Importantly, author Tim Love offers ways to navigate the discovery of truth in a world where technology platforms instantaneously share and feed misinformation. This book could not be timelier, as it offers a path to a future where we all might better discern between fact and fiction... if we are willing to do the work, ask the right questions, and see more than one perspective. In addition to the experiences of the author, Discovering Truth draws inspiration from business legends like Paul Polman- former CEO of Unilever, John Pepper- former Chairman of Procter & Gamble and The Walt Disney Company, and Keith Reinhard-Chairman Emeritus of DDB Worldwide, as well as contemporary leaders like Facebook's Will Platt-Higgins, VP Global Clients, Stephan Loerke- CEO of WFA/World Federation of Advertisers, Wally Snyder- Executive Director of the Institute for Advertising Ethics, Harvard Business School Professor Jeffrey Rayport and Dr. Augustine Fou, Cybersecurity, Anti-Ad Fraud Consultant and also includes perspective on the subject of truth from renowned ethologist Jane Goodall, founder of the Jane Goodall Institute. Discovering Truth grew out of a lecture Tim Love delivered at Ave Maria University in 2017 to help the school launch a marketing communications curriculum. The lecture became the genesis for a popular podcast series which provides exceptional background for this ongoing examination of the difficulty of determining truth in a world of heightened social media information and data, fake news, unfettered political propaganda, foreign and domestic extremist content, hacks and lies. Love is a former Vice-Chairman of Omnicom Group, the leading worldwide advertising and marketing services company and was raised in a household built on the rapidly growing television and radio sales and service in the 1950's His 42-year career in the advertising industry provided extensive global brand-building experience with some of the world's largest and most reputable advertisers: P&G, Nissan and Infiniti automobiles, PepsiCo, Unilever, Gillette, Mars, UBS, Kraft, Philips and Johnson & Johnson. His global focus for these clients caused him to live in Tokyo, Singapore, Brussels, and New York, obtaining first-hand experience with consumers in over 100 countries. Tim Love has also taught at Oxford University's Said School of Business on "Branding and Communication" and served on the faculty of the US Marketing Communications College, a pro-bono initiative at the Foreign Service Institute of the US State Department. He created the Pulitzer- nominated podcast series titled Tim Love's Discovering Truth. Prior books by the author are "Think Like The Sun", and "The Book That Gets Better With Age."
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