Broschiertes Buch

Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication

Herausgegeben: Evangelisti Allori, Paola; Garzone, Giuliana Elena

Beschreibung

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

Autor

Paola Evangelisti Allori is Professor of English at the Italian University for Sport and Human Movement, (IUSM) Roma, Italy. Her main research interests are in specialized discourse in different domains, both academic and professional. She has coordinated several research projects and published extensively on comparative analysis of specialized discourse in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily. Her current research is focused on sports-related domains, exploring text types and genres, particularly in legal and business communication. Giuliana Garzone is Professor of English Linguistics and Translation at the Università degli Studi di Milano, Italy. Her main research interests are in specialized discourse in its different domains, and in translation and interpreting studies. She has co-ordinated several research projects and published extensively on legal language, scientific discourse, business communication, political discourse and on translation and interpreting. In recent times her research has explored the impact of multimodality on professional communication, focusing on text types and genres embedded in the web-mediated environment.

Produktdetails

• Linguistic Insights 131
• Verlag: Peter Lang
• Artikelnr. des Verlages: 430591
• 1. Auflage
• Seitenzahl: 336
• Erscheinungstermin: 4. März 2011
• Englisch
• Abmessung: 225mm x 150mm x 19mm
• Gewicht: 490g
• ISBN-13: 9783034305914
• ISBN-10: 3034305915
• Artikelnr.: 32751549

Rezensionen

«For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1)