Nexhbi Veseli, Veland Ramadani, Gadaf Rexhepi

Broschiertes Buch

DIRECT MARKETING AND SMALL BUSINESSES

THE APPLICATION OF DIRECT MARKETING IN SMALL BUSINESSES-THE CASE OF MACEDONIA

Beschreibung

Direct marketing in SMEs can improve and increase work efficiency and to rationalize costs at work. In general in our country, direct marketing is very expensive, unsafe and still has not found the place deserved. There are a lot of reasons for not using direct marketing, such as: No definition of legal activity, the old style of managing companies, computer illiteracy, small number of computers, expensive telecommunication services, etc.

Autor

Nexhbi VESELI has defended his dissertation at Faculty of Economics,University of Tirana in 1996. He has a rich professional experience, has worked in many organizations and universities. He is the author of many monographs, research papers and textbooks, as: "Economy of the Enterprise", "Marketing Principles", "Marketing Management".

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 96
• Erscheinungstermin: 12. August 2010
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 161g
• ISBN-13: 9783838388359
• ISBN-10: 3838388356
• Artikelnr.: 31299043