Broschiertes Buch

Digitized

Beschreibung

Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.

Autor

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship at the Adelson School of Entrepreneurship at IDC Herzliya. She holds a PhD in Interactive Television from Columbia University. She has worked in the Business Planning and Development team at Canoe Ventures, a consortium of US cable operators developing interactive ad formats for live television. Prior to that, Dr. Einav led the Digital Insights and Innovations Research group at NBC Universal, overseeing strategic, business, and consumer research across digital platforms. She was the co-editor of Transitioned Media - A Turning Point into the Digital Realm and co-author of "Consumer Behavior in the Digital TV Environment and Beyond."

Produktdetails

• Emerald Points
• Verlag: Emerald Publishing Limited
• Seitenzahl: 178
• Erscheinungstermin: 8. Februar 2019
• Englisch
• Abmessung: 198mm x 129mm x 10mm
• Gewicht: 200g
• ISBN-13: 9781789736229
• ISBN-10: 1789736226
• Artikelnr.: 54612810