Frederik Mund
Broschiertes Buch

Digital Transformation. The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna

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Bachelor Thesis from the year 2022 in the subject Business economics - Investment and Finance, grade: 1.0, , language: English, abstract: This study attempted to determine if new digital payment providers affected customers' inclination to make online transactions. To summarize succinctly, the digital transformation, payment and purchase behavior, and digital payment providers are interconnected and have an influence on the customer. There are numerous sorts of purchasing behavior, and it is becoming increasingly important for businesses to adapt to these types and evaluate what is necessary a...