David Rogers (c / o Levine Greenberg Rostan)

Gebundenes Buch

Digital Transformation Playbook

Rethink Your Business for the Digital Age

Beschreibung

A practical action plan for businesses seeking to adapt and grow in todayâ s digital market.

Autor

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 296
• Erscheinungstermin: 5. April 2016
• Englisch
• Abmessung: 235mm x 160mm x 22mm
• Gewicht: 512g
• ISBN-13: 9780231175449
• ISBN-10: 0231175442
• Artikelnr.: 44139718

Rezensionen

"Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible." - Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement