Gebundenes Buch

Digital Transformation in Business and Society

Theory and Cases

Herausgegeben: George, Babu; Paul, Justin

Beschreibung

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Autor

Babu George is Associate Professor of Management at Fort Hays State University, USA. Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA

Produktdetails

• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-08276-5
• 1st edition 2020
• Seitenzahl: 320
• Erscheinungstermin: 18. Oktober 2019
• Englisch
• Abmessung: 216mm x 153mm x 22mm
• Gewicht: 554g
• ISBN-13: 9783030082765
• ISBN-10: 3030082768
• Artikelnr.: 54556573

Rezensionen

"In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide." (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)