Digital Transformation for Executives
from cost center to profit engine
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This book serves executives who control profit and loss statements, functional budgets, or transformation programs where technology spending represents a significant capital allocation decision. You need practical frameworks and proven approaches that deliver measurable business value, not academic theories or technical training materials. This book is written for you. Whether you lead a P&L, a critical business function, or a program where technology is a key dependency, you need a clear path to value, not a technical textbook. You will find no code here. Instead, you will find proven methods...
This book serves executives who control profit and loss statements, functional budgets, or transformation programs where technology spending represents a significant capital allocation decision. You need practical frameworks and proven approaches that deliver measurable business value, not academic theories or technical training materials. This book is written for you. Whether you lead a P&L, a critical business function, or a program where technology is a key dependency, you need a clear path to value, not a technical textbook. You will find no code here. Instead, you will find proven methods for connecting initiatives directly to the P&L, structuring decision rights for speed and clarity, identifying the foundational investments that truly matter, and avoiding expensive missteps. Each chapter concludes with sharp, boardroom-ready questions and a lightweight operating rhythm you can implement immediately
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