A. Griffiths

Broschiertes Buch

Digital Television Strategies

Business Challenges and Opportunities

Beschreibung

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Autor

ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-66670-6
• 1st ed. 2003
• Seitenzahl: 212
• Erscheinungstermin: 22. Oktober 2002
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 317g
• ISBN-13: 9781349666706
• ISBN-10: 134966670X
• Artikelnr.: 45082468

Rezensionen

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist