Alan Seymour, Paul Blakey

Broschiertes Buch

Digital Sport Marketing

Concepts, Cases and Conversations

Beschreibung

Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Autor

Alan Seymour is an experienced academic in the sports marketing, engagement, PR, branding and social media sectors. He was previously Senior Lecturer and Course Leader at the University of Northampton, UK, and has run conferences both in the UK and the USA. Paul Blakey is Senior Lecturer in Sport Business Management at the School of Sport and Exercise Science, University of Worcester, UK. He has worked on collaborative, and individual, research publications, conference presentations, 'in-field' event impact studies for sport governing bodies and co-ordinated nationwide research projects for UK-based sport and leisure corporations.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 264
• Erscheinungstermin: 11. September 2020
• Englisch
• Abmessung: 246mm x 174mm x 14mm
• Gewicht: 476g
• ISBN-13: 9781138701397
• ISBN-10: 1138701394
• Artikelnr.: 60013274