Boon Kee Lee

Broschiertes Buch

Digital Product Management

Strategic Planning and Market Opportunity

Beschreibung

This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

Autor

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 306
• Erscheinungstermin: 9. April 2025
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 458g
• ISBN-13: 9781032776705
• ISBN-10: 1032776706
• Artikelnr.: 72006744