Vandana Ahuja

Broschiertes Buch

Digital Marketing

Beschreibung

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.

Autor

Vandana Ahuja is currently Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA (a constituent of the Jaypee Institute of Information Technology, NOIDA). A Ph D in Management, she has over 15 years of experience in the industry and academia. She has widely researched the domains of Internet marketing, customer-centric branding, and CRM. Dr Ahuja has published several articles in journals of national and international repute.

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 456
• Erscheinungstermin: 1. Februar 2016
• Englisch
• Abmessung: 241mm x 187mm x 20mm
• Gewicht: 599g
• ISBN-13: 9780199455447
• ISBN-10: 0199455449
• Artikelnr.: 60319503