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Digital Marketing. Which Effect Does It Have on the Financial Performance of Firms?

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Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.0, Obafemi Awolowo University, language: English, abstract: This study determined the extent of the use of digital marketing in firms. It examinedthe challenges associated with the use of digital marketing and correspondding mitigating strategies. It also assess the effect of digital marketing on firms financial performance.The study used primary data, which comprised 150 small business using digital marketing in Lagos state. A census sampling technique was used to select all...