Simon Kingsnorth

Gebundenes Buch

Digital Marketing Strategy

An Integrated Approach to Online Marketing

Beschreibung

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Autor

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• 4 Revised edition
• Seitenzahl: 440
• Erscheinungstermin: 3. November 2025
• Englisch
• Abmessung: 234mm x 156mm x 25mm
• Gewicht: 778g
• ISBN-13: 9781398622074
• ISBN-10: 1398622079
• Artikelnr.: 71827328

Rezensionen

"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol