Hanne Knight, Lizette Vorster

Gebundenes Buch

Digital Marketing in Practice

Design, Implement and Measure Effective Campaigns

Beschreibung

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Autor

Hanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She is a senior examiner at the Chartered Institute of Marketing. Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.

Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 480
• Erscheinungstermin: 3. Januar 2026
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398624740
• ISBN-10: 1398624748
• Artikelnr.: 73583512