Hanne Knight, Lizette Vorster

Broschiertes Buch

Digital Marketing in Practice

Design, Implement and Measure Effective Campaigns

Beschreibung

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

Autor

Hanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She consults practitioners on sustainability communication and is senior examiner at the Chartered Institute of Marketing. Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 14293
• Seitenzahl: 496
• Erscheinungstermin: 3. März 2023
• Englisch
• Abmessung: 239mm x 171mm x 31mm
• Gewicht: 852g
• ISBN-13: 9781398608870
• ISBN-10: 1398608874
• Artikelnr.: 63939464