Broschiertes Buch

Digital Entrepreneurship in Practice - Principles and Strategies for Developing Online Businesses

Beschreibung

The essential textbook for building and managing ventures in the digital economy. What is digital entrepreneurship and how can new ventures succeed online? Written for undergraduate and postgraduate students of business, management and entrepreneurship, this textbook by Rebecca Fakoussa provides a clear and practical foundation for understanding digital start-ups and the strategic decisions behind them. It aligns closely with modules in entrepreneurship, innovation, strategy and digital business, making it a reliable core text for both structured teaching and independent study. Structured into five parts, the book guides learners from idea generation through to launch, growth and long-term sustainability. It explores how digital businesses are conceived, financed and scaled, examining themes such as platform models, customer experience, culture, operations and data and intellectual property protection. Real-world examples from the UK, US, China, Nigeria, Dubai and Kenya give students a global perspective on entrepreneurial best practice. Designed with pedagogy at its core, Digital Entrepreneurship in Practice features: - Clear learning outcomes and key concepts in every chapter - Practical exercises, to-do lists and reflective activities - End-of-chapter tasks and challenges to test understanding - Digital model frameworks and theories for application in coursework and projects >Bridging theory with practice, this textbook equips students with the knowledge, frameworks and confidence to develop, launch and sustain successful digital ventures in a rapidly evolving business landscape.

Autor

Rebecca Fakoussa is a versatile international business expert and Assistant Professor at the University of Northampton, UK, and is also Visiting Professor at Bergamo University, Italy, OBS Business School, Spain and EMNormandie Grande Ecole, France. Teaching in various disciplines, she has taught entrepreneurship (digital and international) and marketing across the globe, including Vietnam, Dubai, India and China adapting to different systems and cultures. Rebecca Fakoussa also is a practitioner with diverse, international industry experience, having worked and consulted for start-ups, SMEs and large corporations including Coutts (Banking) demonstrating her versatility and wide range of interests, and using her knowledge and experience to bring classrooms alive, practicing evidence-based management. With particular expertise in start-up, nextGen, marketing, international business, cross-cultural management, decision making and women on boards (governance), she has founded, grown, and developed several of her own start-ups ranging from education (in Germany, Spain and Egypt) to technology (in UAE and Nigeria); speaks three European languages, and is a trained mediator and Prince 2(c) certified. As an international advisor, she has worked on issues ranging from business development, internationalisation as well as succession to strategy, and has completed a versatile number of projects in various territories including: the UK (Coworking Spaces, FMCG and Blockchain), Germany (Watch sector), Vietnam (various business plans and start ups), Kazakhstan (social enterprise development) and Italy (water industry and luxury glasses).

Produktdetails

• Verlag: Not Stated
• Erscheinungstermin: 3. November 2026
• Englisch
• ISBN-13: 9781398628717
• ISBN-10: 1398628719
• Artikelnr.: 75671463