Agata Krowinska, Christof Backhaus, Benjamin Becker

Gebundenes Buch

Digital Content Marketing

Creating Value in Practice

Beschreibung

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies.

Autor

Dr Agata Krowinska is a Lecturer in Digital Marketing at The Business School at Edinburgh Napier University. Prof Dr Christof Backhaus is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University. Benjamin Becker has been working for Omnicom Media Group Germany for 10 years. As Managing Partner, he is responsible for the group's new business and corporate communications as well as business transformation. Fabian Bosser works at Omnicom Media Group Germany, with the Team responsible for the development of new products, content strategies and customized models in an international context.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 240
• Erscheinungstermin: 23. November 2023
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 546g
• ISBN-13: 9781032387376
• ISBN-10: 1032387378
• Artikelnr.: 68474808