Sharon O'Dea, Jonathan Phillips

Gebundenes Buch

Digital Communications at Work

Designing Channels for Employee Engagement and Experience

Beschreibung

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace. Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility. Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to: - Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention >With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.

Autor

Sharon O'Dea is co-founder of Lithos Partners, based in Amsterdam, the Netherlands. With over 15 years' experience, she previously worked as Head of Digital Communications for Standard Chartered and is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations. Jonathan Phillips is co-founder of Lithos Partners based in Bristol, UK. With more than 20 years' experience he is a regular speaker and writer on Digital Workplace and Communications. Formerly Head of Digital Communications for Coca-Cola Enterprises, he is an advisor to the UK government.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 296
• Erscheinungstermin: 28. Juli 2026
• Englisch
• ISBN-13: 9781398626096
• ISBN-10: 1398626090
• Artikelnr.: 75243376