Mark Badham (UK Leeds Beckett University), Vilma Luoma-aho (FInland University of Jyvaskyla)

Broschiertes Buch

Digital Communication Management

Theories and Practices for a Global and Volatile World

Beschreibung

This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corporate Communication, Public Relations, and more.

Autor

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK. Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 394
• Erscheinungstermin: 22. September 2025
• Englisch
• Abmessung: 254mm x 178mm x 21mm
• Gewicht: 738g
• ISBN-13: 9781032671307
• ISBN-10: 1032671300
• Artikelnr.: 74063210