Hannes Kurtz
Broschiertes Buch

Digital Business Strategy: An Investigation of Generic Types, Performance Implications, and Path Dependence

Versandkostenfrei!
Versandfertig in 1-2 Wochen
66,12 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
0 °P sammeln!
In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company¿s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path wh...