Digital Business Management

Digital Business Management

Transforming to a Data-Driven Organization Using AI

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This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation.It is divided into three parts.The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt engineering and explores how these can be leveraged in a business environment. It places special emphasis on the AI Prompt Schema (AIPS) for structured prompting.The second part, "From Digital Business to a Data-Driven Organization," focuses on the essential knowledge and advanced techniques for succes...