Daniel Rowles

Gebundenes Buch

Digital Branding

How to Successfully Build and Measure a Brand Online

Beschreibung

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.

Autor

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

Produktdetails

• Verlag: Kogan Page Ltd
• 4 Revised edition
• Seitenzahl: 240
• Erscheinungstermin: 3. Januar 2025
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 488g
• ISBN-13: 9781398618442
• ISBN-10: 1398618446
• Artikelnr.: 70368484