Dagna Siuda, Magdalena Grebosz-Krawczyk

Gebundenes Buch

Digital Brand Management

Understanding Consumers and Communication in the Digital Age

Beschreibung

In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

Autor

Magdalena Gr¿bosz-Krawczyk is professor of marketing and Head of the Marketing Department at Lodz University of Technology, Poland. Dagna Siuda is Assistant Professor in the Institute of Marketing and Sustainable Development, Lodz University of Technology, Poland.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 204
• Erscheinungstermin: 11. September 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781041087182
• ISBN-10: 1041087187
• Artikelnr.: 74263371