Differentiation Through Leveraging a Global Distribution Network
Sebastian Pattberg
Broschiertes Buch

Differentiation Through Leveraging a Global Distribution Network

Implications for the Financial Industry

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Strategic positioning and defining a competitive business model in globalized markets is a key challenge for financial service providers. This paper analyses the leverage of an international network as means of differentiation in terms of constructing and sustaining resonating focus value propositions. A corporate banking case study with emphasis on a global distribution setup highlights managerial implications in a qualitative and an empirical context. Regression analysis results underline the notion that due to correlation effects the implementation of internationalization strategies can enh...