Difference in Consumers' Perception of Corporate Social Responsibility
Irina Slavnikova
Broschiertes Buch

Difference in Consumers' Perception of Corporate Social Responsibility

Comparison of Austria and Kazakhstan

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Corporate social responsibility is not completely new concept and was rapidly researched during the past 60 years. Companies was trying to apply different methods and techniques to be considered "green". Nowadays most of companies on developed markets claim to be social and environmental responsible. However, CSR is becoming more challenging every year. Having annual reports with a philanthropic paragraph about the charity committee is not enough anymore. Consumers are companies' biggest stakeholder group and they have continuously increasing power, thanks to the development of modern technolo...