Michael A. Braun
Broschiertes Buch

Did the 'homo economicus' mutate to the concept of behavioural finance and economics?

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Seminar paper from the year 2006 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,00, Free University of Berlin (FB Erziehungswissenschaften und Psychologie, Wirtschafts- und Sozialpsychologie), course: Wirtschaftspsychologie, language: English, abstract: Former classic economic theories mainly strengthened the concept of the 'homo economicus', who strongly behaves economical and rational. Nowadays however, some argue this supports not the reality, and so academic research progressed. For this, laureate Kahneman et al developed the prospect theory wh...