Development of Branded Fashion from Latvia
Lasma Simsone
Broschiertes Buch

Development of Branded Fashion from Latvia

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Riga fashion shows used to be among the most important in the whole Soviet Union; however, after regain of independence dramatic economical changes and sudden influx of foreign fashion affected the industry heavily in Latvia. There are only few brand names left, and new ones are struggling to get attention of media and public. Well equipped factories export all the production, often without their brand; and local fashion designers are reluctant to mass produce their designs. This book investigates the fashion industry in Latvia and its potential for development with emphasis on branded product...