Determinants of Export Marketing Performance
The Case of Ethiopian Pulses, Oil Seeds and Spices Exporters
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Ethiopian pulses, oil seeds and spices export sector has been the second most important source of foreign currency to the country, after Coffee. However, the sector failed to achieve its contribution to the overall export performance of the country in the first GTP period.Among all factors, Characteristics of Export market, Characteristics of the export product, Presence and use of export marketing strategy, Firm/ Managerial characteristics and Institutional support-related factors were identified as a main Export marketing performance determinants. Consequently, only Institutional support-rel...
Ethiopian pulses, oil seeds and spices export sector has been the second most important source of foreign currency to the country, after Coffee. However, the sector failed to achieve its contribution to the overall export performance of the country in the first GTP period.Among all factors, Characteristics of Export market, Characteristics of the export product, Presence and use of export marketing strategy, Firm/ Managerial characteristics and Institutional support-related factors were identified as a main Export marketing performance determinants. Consequently, only Institutional support-related factors were found to have significant effect on the dependent variable, Export marketing performance
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