Destination Involvement and Travelers Revisit Intentions
Concepts, Theories, and Models
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Repeat travel demonstrates great potentials in termsof its size and economic contribution. However, therepeat travel market has been understudied.Theoretically, this study was built upon the theoriesof consumer decision processes and thepurchase-consumption feedback loop model. It wasfound that travelers decision processes do not ceaseonce the trip in a destination is completed, insteadtheir experiences with the destination will have animpact on their decisions on future visitation andthe post-evaluation of the destination mediatesbetween their present visit experiences and theirrevisits inten...
Repeat travel demonstrates great potentials in terms
of its size and economic contribution. However, the
repeat travel market has been understudied.
Theoretically, this study was built upon the theories
of consumer decision processes and the
purchase-consumption feedback loop model. It was
found that travelers decision processes do not cease
once the trip in a destination is completed, instead
their experiences with the destination will have an
impact on their decisions on future visitation and
the post-evaluation of the destination mediates
between their present visit experiences and their
revisits intentions. The structure of destination
involvement was applied to explain the complicated
process of travel experience as a relationship
between a traveler and a destination. The causal
relationship of destination involvement and repeat
visit intentions was assessed via the mediation of
satisfaction in the context of long-haul pleasure
travel. The results of this study should be of
interest to researchers engaging in involvement
studies and investigation of travelers decision
processes and to practitioners who want to know more
about the repeat travel market.
of its size and economic contribution. However, the
repeat travel market has been understudied.
Theoretically, this study was built upon the theories
of consumer decision processes and the
purchase-consumption feedback loop model. It was
found that travelers decision processes do not cease
once the trip in a destination is completed, instead
their experiences with the destination will have an
impact on their decisions on future visitation and
the post-evaluation of the destination mediates
between their present visit experiences and their
revisits intentions. The structure of destination
involvement was applied to explain the complicated
process of travel experience as a relationship
between a traveler and a destination. The causal
relationship of destination involvement and repeat
visit intentions was assessed via the mediation of
satisfaction in the context of long-haul pleasure
travel. The results of this study should be of
interest to researchers engaging in involvement
studies and investigation of travelers decision
processes and to practitioners who want to know more
about the repeat travel market.
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