Metin Kozak

Gebundenes Buch

Destination Benchmarking

Concepts, Practices and Operations

Beschreibung

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

Autor

is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

Produktdetails

• Verlag: Cab International
• Seitenzahl: 240
• Erscheinungstermin: 11. Dezember 2003
• Englisch
• Abmessung: 240mm x 171mm x 19mm
• Gewicht: 599g
• ISBN-13: 9780851997452
• ISBN-10: 0851997457
• Artikelnr.: 21520468